Rebuilding my brand

Posted on: March 22, 2009 at 12:38 pm | Posted under: Life
Tags: branding, logo, personal brand, redesign

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates.

Over the past few weeks I have worked on countless designs and brainstormed on how to present myself to the vast world that is the internet. Well this weekend I have finalized the design of my new brand and I am happy with the result.

new_brand

While it looks like much hasn’t changed from my old logo, I felt the need to use Helvetica. I have been obsessed with typography for a number of years and a throwback to one of the greatest fonts was only fitting. Additionally, I have moved away from working on brand implementation (it is still something that I will work on if asked) and have chosen to highlight that I am working more with WordPress and have a podcast (you should go check it out).

Overall I am pleased with the new design and hope this new “branding” will help better highlight who I am and what I do.

Cheers!

Comments

Matt

Nice job - I've been rebranding for like 2 years. I get started, make headway, get tired of it. Then two months later I come back to it with completely different ideas and the cycle starts again. Hence the cheesy Google pages template that says I'm a 'web designer' lol.