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	<title>blog.JacobBurke.com &#187; redesign</title>
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	<link>http://blog.jacobburke.com</link>
	<description>Random thoughts about life, technology and the world around me.</description>
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		<title>Rebuilding my brand</title>
		<link>http://blog.jacobburke.com/2009/03/22/rebuilding-my-brand/</link>
		<comments>http://blog.jacobburke.com/2009/03/22/rebuilding-my-brand/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 16:38:24 +0000</pubDate>
		<dc:creator>Jacob Burke</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[redesign]]></category>

		<guid isPermaLink="false">http://blog.jacobburke.com/?p=367</guid>
		<description><![CDATA[Over the past few weeks I have worked on countless designs and brainstormed on how to present myself to the vast world that is the internet.  Well this weekend I have finalized the design of my new brand and I am happy with the result. While it looks like much hasn&#8217;t changed from my old [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past few weeks I have worked on countless designs and brainstormed on how to present myself to the vast world that is the internet.  Well this weekend I have finalized the design of my new brand and I am happy with the result.</p>
<p style="text-align: center;"><img class="size-full wp-image-368 aligncenter" style="border: 0pt none;" title="new_brand" src="http://blog.jacobburke.com/wp-content/uploads/2009/03/new_brand.jpg" alt="new_brand" width="600" height="300" /></p>
<p>While it looks like much hasn&#8217;t changed from my old logo, I felt the need to use Helvetica.  I have been obsessed with typography for a number of years and a throwback to one of the greatest fonts was only fitting.  Additionally, I have moved away from working on brand implementation (it is still something that I will work on if asked) and have chosen to highlight that I am working more with <a href="http://wordpress.org" target="_blank">WordPress</a> and have a podcast (you should go <a title="Falling Flat" href="http://fallingflat.com" target="_blank">check it out</a>).</p>
<p>Overall I am pleased with the new design and hope this new &#8220;branding&#8221; will help better highlight who I am and what I do.</p>
<p>Cheers!</p>
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